Rainbow’s End Natural Burial GroundA Greener Funeral was launched on the 40th Anniversary of Earth Day, April 22nd, 2010, and is sponsored by Passages International, Inc., a biodegradable funeral product wholesaler since 1999. The goal of this website and accompanying resources is to educate the general public about ways in which they can leave a lighter footprint on this earth by selecting a greener funeral. How green a family ultimately decides to be is entirely up to them.